SEO

Search Engine Optimization (SEO) is the process of getting a website to rank on the first page of Google, Bing, Yahoo! and other major search engines. SEO considers how search engines work, what people search for. It helps ensure that your target audience find your website and get relevant content once they arrive. It’s a growing discipline in the digital marketing, and if you have a website, it’s fast becoming a necessity to generate leads and increase sales.

How it Works

INITIAL ANALYSIS  

Initial Analysis of the website is done to ascertain the website's objective, its target market, client's requirement, does the website SEO friendly or not and how success is to be measured. An initial set of keywords could be suggested by the client.

KEYWORD RESEARCH AND ANALYSIS  

Effective keyword research and analysis is the backbone of whole SEO process as the whole optimization moves around the targeted keywords chosen. Keywords are selected taking the market trend, competitors, site's theme and targeted customer's vision in mind. They can be specified by the client but the keyword analysis by an SEO expert is aimed at finding out what the customers will actually search on most.

COMPETITORS ANALYSIS

At this stage our SEO Analysts aim to find out who your competitors are, what strategy they are following and how well they are ranking. This helps in planning strategy to beat them on the search engines.

ON-PAGE OPTIMIZATION

Web site structure: we optimize the website structure in order to make it more SEO friendly, and provide solutions for any barrier inclusive in the website that might hamper the website's visibility in the search engines and our SEO Experts can provide total or partial rebuild of the site.

HTML Code Referring  

We create relevant Meta tags, alt tags and title tags for the site keeping search engine preferences and remove unwanted code which increases site's load time.

Internal link structure  

Site's Navigation should be very systematic not only with the SEO point of view but also from the user point of view. Search engines prefer website built with appropriate navigability.

Why Smart E Marketing

Everyone wants to be on the first page, but not everyone deserves to be there. The reason is most of organic SEO campaigns fail to find best keywords. You need to know what people are searching for in your industry, and to optimize and market your website around those keywords. We know all about search engine optimization. Our professional SEO services can help get the results you need! We’ll stick by your side and work hard to help you increase the website traffic (and generate the return on investment, or ROI) you desire.

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