Influencer Marketing

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. It is offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication.

How it works

Step #1: Define your Audience

Knowing your target customers and understanding who impacts how they evaluate, discover and buy your product is an essential step.

Step #2: Discover the Right Influencers

Being influential is all about context. We will find people who produce and share content that can impact your business or your buyer’s decision making process.

Step #3: Monitor Influencers for Opportunities

It’s time to tap in and monitor what’s happening in real time. We will discover what your target influencers are writing about, talking about, and more importantly – what’s their audience up to?

Step #4: Take Action & Engage

We will start building a relationship using some simple actions. Following, sharing, and linking to your influencers will be the first step in a fruitful relationship.

Step #5: Measure Your Results

As you build relationships and send signals to your audience and influencers, you’ll want to keep track of your effectiveness. Are your online relationships translating into tangible events? Learn, iterate, and tinker.

Why Smart E Marketing

We develop highly tailor-made, Influencer Marketing and Digital PR programs that really engage with bloggers, influencers and journalists – and drive brand awareness, loyalty and visibility. Our team produce compelling and sharable content which helps create a loyal and engaged audience, one with a high propensity to feature you, recommend you and even buy from you.

Request A Quote

we'll get back to you!